Google Ads (PPC) Management

Google Ads campaigns built for measurable cost per lead or ROAS in Bangladesh — Search, Performance Max, Shopping, YouTube and remarketing, with conversion tracking that you can trust before a single taka of scale is added.

IncludedSearch, Shopping & PMax setup

IncludedNegative keyword & budget control

IncludedLanding page conversion review

IncludedROAS and cost-per-lead reporting

Tracking before spending

Every account starts with GA4 and Google Ads conversion tracking verified end to end: form submissions, WhatsApp clicks, calls and purchases. Without that, optimisation is guesswork and reported "conversions" are usually double counted.

Structure that controls cost

Tight keyword themes with intent-matched ad copy and negative keyword lists tuned for Bangladeshi search noise, location and language targeting, device and schedule bid adjustments, and landing pages tested for the offer.

Reporting in business terms

Monthly reporting on spend, cost per qualified lead or ROAS, and where the next increment of budget should go — not impressions and click-through rate alone.

How the work runs

1. Audit or build
Review the existing account or build a new one with clean tracking.
2. Launch
Campaigns, ad copy, extensions, audiences and budget pacing.
3. Optimise weekly
Search term mining, negatives, bids, creative tests and landing page feedback.
4. Scale
Expand what proves profitable; cut what does not, with monthly review calls.

Packages & pricing (BDT)

Management fees are separate from ad spend, which is paid directly to Google. Most Bangladeshi lead-gen accounts start at BDT 30,000+ monthly spend to gather useful data.

Account setup

BDT 20,000 – 30,000

one-off

New account built correctly: tracking, structure and first campaigns.

•Conversion tracking and GA4 events
•Campaign, ad group and audience build
•Ad copy and creative briefs
•Handover documentation

Managed campaigns

BDT 25,000 – 45,000

per month + ad spend

Ongoing optimisation for lead generation or eCommerce sales.

•Weekly bid, budget and audience tuning
•Continuous A/B testing of ads
•Landing page conversion feedback
•Monthly ROAS / cost-per-lead reporting

Scale & automation

From BDT 55,000

per month + ad spend

High-spend accounts needing feeds, automation and CRM integration.

•Product feed and catalogue management
•CRM / offline conversion import
•Automated rules and scripts
•Cross-channel attribution reporting

Case studies

Healthcare retail

James Group of Pharmacies, Canada

Challenge: Multi-location pharmacy group with low organic visibility and no measurement of which channels produced enquiries.
What I did: Led SEO, PPC, email and social as Digital Marketing Project Manager — technical SEO cleanup, location page architecture, UX improvements and paid campaigns with tracked conversions.
Result: Website traffic grew roughly 40% over the engagement, with attribution in place for every channel.

+40%

Organic website traffic

2022–2024

Engagement length